This Emmy Award-winning campaign takes a dark-humor spin on a hard topic. How do you tell people “don’t text and drive” and not fall into the same idea of cold stats that come off preachy. Our answer: really show them.

We shot these spots in an actual morgue (apologies to the actors), to hit home the idea of the real consequences that happen from the choices we make. We wanted to showcase a few of the excuses that everyday people might have for texting and driving, and the results speak for themselves.

These started off opted for the SOS of Illinois, and we we thrilled to have additional counties ask to purchase and rebrand them to spread this important message nationally.